Heidelburger

A restaurant identity with appetite and attitude.

For Heidelburger, Q ART developed a connected visual presence across the logo, restaurant print materials, campaign video and website. Black, white and gold create a recognisable thread from the first impression to the dining table.

The circular burger emblem anchors the identity. A bold checkerboard tray liner carries it into the restaurant, while the flyer brings menu information and food imagery together. The A1 pavement-sign designs give burgers and desserts their own space to stand out.

AI-generated campaign films extend the visual language into motion, with landscape and portrait versions. The website introduces the restaurant through a moving homepage header and clear navigation.