From product label to digital storefront.

A connected visual presence for K2 Protein, spanning supplement labels, product imagery, social campaigns and an online shop.

The label designs use clear product names, strong contrast and colour accents to distinguish the range. The applications include protein powders, vitamins, gummies, pre-workout products and branded shakers.

AI-generated product imagery and video extend the designs into campaign settings, from dramatic gym scenes to bright, colour-led compositions. The social media artwork carries this visual direction into fitness and lifestyle campaigns.

The e-commerce website brings the products together in a dedicated online store. This project presents label design, AI-assisted visual creation, social media design and web design as parts of one brand experience.